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6:45pm CET on March 23
http://www.facebook.com/TAGHeuer

Facebook fans of the legendary Swiss brand will have a front-row view of what TAG Heuer’s President & CEO Jean-Christophe Babin is calling “TAG Heuer’s most radical, out-of-the-box, totally mind-blowing innovation to date.”

“We’ve had the Apollo Project - a code name - under wraps for months,” said Jean Christophe Babin, who will field questions at the end of the conference from Facebook fans and the BaselWorld journalists in attendance. “It’s our most closely guarded secret ever. Now it’s time to take the lid off. Doing so live online gives us an opportunity for interaction with TAG Heuer watch owners, collectors and enthusiasts everywhere.”